Motel Studios x Iceberg

 

Recently at Motel Studios we were lucky enough to have the trendsetting Italian brand Iceberg visiting in the days running up to their first show in London. Studio 1 was converted into their temporary atelier as the runway looks were arranged. Their iconic, colourful pieces were pressed and hung, waiting for their debut at London Fashion Week Men's.

James Long had the chance to show off his distinctive London style mixed with the iconic Iceberg signatures. The show was a stunning display of the luxury sportswear that Iceberg pioneered, with graphic designs, bold colours and premium knits. We loved hosting Iceberg and having the opportunity to see the effort and planning their team put into creating their glamorous and rebellious catwalk show.

GQ was at Motel Studios to document the calm before the storm as the Iceberg team put the final touches on their runway looks. You can read all about the surprising impression the GQ Fashion Editor got here.